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UX ResearchUX DesignUser InterfaceStyle GuideSaaSB2BFintech

Redesign existing features and create new ones for the Nethone anti-fraud SaaS platform

Client

Nethone

Completed

Q3.2024

Role

Lead UX/UI Designer

About the Client

Nethone is a tech company that offers anti-fraud solutions. They use data analytics and machine learning to help businesses fight fraud in online transactions. Their SaaS solutions provide effective protection for e-commerce and digital platforms.

About the Project

The main goals of the project were to modernize the outdated UI and build new functionalities from scratch, significantly expanding the platform's capabilities. During data analysis and team interviews, it became clear that due to the tool's complexity and poor interface usability, clients were unable to manage it independently. Addressing this became the project's primary objective.

Problem Statement

How might we make the Nethone platform more self-serviced by the users?

Process

01

Research and competitive analysis.

02

Interviews with the clients, company's Customer Success, and Data Scientists team members.

03

Brainstorm sessions with the Product Manager and Engineers team.

04

Wireframes, sketches, low-fidelity designs to prove the concept.

05

Interactive prototypes for testing on users and team members.

06

Final designs.

Nethone - platform overview

Nethone - platform overview 2

Logical Statement Rule

The Logical Statement Rule is a key feature of the Nethone platform. It combines various types of legacy rules into one rule creator and allows users to build advanced rules independently. It also introduces over 200 new attributes for rule creation. This solution has reduced the need for support from the Customer Success team and attracted new clients who appreciate the tool's versatility.

Problem

Users want to create specific custom rules by themself.

Solution

I've created a new type of rule with a flexible expressions editor, that allows to use of all of the legacy rule types and is prepared for adding new ones.

Logical Statement Rule - rule creator

Logical Statement Rule - sketches

Logical Statement Rule - expression wizard

Rules Testing

Research has shown that users are afraid of independently creating and publishing rules that, due to their mistakes, may impact the financial results of their business. Rule testing on the historical data gives the ability to perform a checkup of the created rule before publishing it live.

Problem

Users want to confidently publish the rules they create, free from any concerns about their impact on the business.

Solution

The introduction of the rule simulation and testing feature allowed users to test the rules they created. Thanks to this solution, users gained confidence in creating their own rules, reducing the need to involve the Nethone team for assistance.

Rules Testing - rule simulation

Rule Sets

Rule sets are an important part of the Nethone tool. Thanks to them, users can combine rules into sets that can protect them even against advanced fraudulent attacks.

Problem

Users would like to easily create new rule sets, and manage the rules inside them.

Solution

Designed view of rule sets with the added ability to create new sets. Added the rule management capabilities (adding, removing, copying, and moving rules between sets).

Rule Sets - rule set management

Dashboard

The dashboard is the first screen the user sees after logging in. It should present a clear and concise summary of the tool's performance, as well as key metrics related to individual elements. In the previous version, there was a lack of detailed information regarding the operation and performance of rule sets and individual rules. The filters were also insufficient.

Problem

Users can't check the overall performance of the platform.

Solution

Designed new widgets that summarize the performance of the rule sets, along with a breakdown for each rule. Users can check how each specific rule is performing and filter the impacted transactions.

Dashboard - performance overview

Style Guide

The Nethone platform has an outdated User Interface, so part of my job was to design a new and modern version of the UI. Along with this task, I've created a style guide that helps to maintain consistency across the views.

Nethone - style guide preview

Dashboard - new design

Logical Statement Rule

Rule Sets - new design

Alerts - new feature

Summary

I have led the revamp and creation of the new version of the Nethone SaaS platform. I was focused on the new functionalities and user experience, but also there was a need to update the UI.

An iterative approach to the project and close collaboration with the Product Manager and engineering team resulted in a quick deployment of the changes and functionalities.

Thanks to the new functionalities and improved experience in the platform users can now confidently use the platform by themselves without the worry about hurting their businesses.

Key contributions

The platform has been improved to a self-service manner.

Worked with the product manager and the development team to deliver the best possible solution.

Led brainstorms to gather information and feature requests.

Designed new and modern UI, and comprehensive style guide for consistent visuals.

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